DEFINING THE FUTURE OF TRANSPORTATION
Naming, Brand Identity and Activation For over 100 years Honeywell Aerospace has been at the forefront of technological advances that have made passenger aviation safer, more comfortable, more attainable, and more sustainable. Today, aviation is on the cusp of another revolution – with the advent of Urban Air Mobility concepts. These ‘aircraft’ will forever change not only our urban skies, but the very nature of our daily commutes and our relationship with public and private transportation. For this project Rees & Co was tasked to develop the concept, logo and collaterals for a Mobility Summit to which key stakeholders from both the public and private sector were invited to discuss and explore the future of transportations – and their role in making it happen! The logo design incorporates the A from ‘Air’ and M from ‘Mobility’ in a futuristic UAM vehicle design. The creative components captured not only the possibilities of the future, but also the involvement of the guests in making the future happen.