Brand Identity, Animation, Advertising, Website
Calrec Audio is at the leading edge of audio-mixing technology – a premier manufacturer of broadcast industry equipment. But its drab visual identity didn’t reflect that pedigree.
We were drafted in to breathe new life into its brand. Calrec’s strong broadcast heritage was unique, so we grabbed this and used it as the launchpad for the rebrand. Everything from the logo, strapline and website through to product literature, advertising, newsletters and animations was redesigned. Calrec’s identity has been transformed, and it’s now able to generate the noise that its products and expertise deserve.