Campaign Design, Copywriting, Interactive
Audio-mixing console manufacturer Calrec is a broadcast industry specialist – with products that are respected and widely-used by TV stations across the world.
This statement campaign had to showcase the breadth of Calrec’s expertise, as well as its unmatched reputation in the industry. And that’s how we arrived at the award-winning Periodic Table of Consoles concept. Born from science, the table references both technical excellence and playful experimentation, providing an interactive user experience. This central asset provided the foundations for spin-off merchandise, posters and brochures.