LIVE IN THE MOMENT
Visual Identity, Collateral, Advertising, Brand Statement and Campaigns GRASS VALLEY If life during the Covid Crisis taught us anything it was the importance of living life in the moment. Empty theatres, empty stadiums, empty concert venues and empty streets all reminded us that life is best lived live! For Grass Valley, life is all about Live. Our brief was to capture the essence of ‘live’, which they can deliver across their multi-platform ecosystem of cloud-based tools and services that revolutionise the way their media customers think about creating and delivering content. With bold colours, minimal copy and simple emotive messaging the new identity struck an immediate chord with audiences.