Aircraft Livery, Iconography, Campaigns
Launching pioneering new technology can be a daunting task. In order for it to really fly, it’s often as much about the positioning as it is about the actual solution itself. So, when Honeywell Aerospace needed to propel its Connected Aircraft proposition, it turned to us for help.
We devised a series of assets that highlighted the benefits of this revolutionary new connectivity for key aerospace personnel, such as pilots, flight crew, fleet managers and maintenance professionals. The headline creative asset was a bold aircraft livery design that quite literally helped the product take to the skies. The campaign provided a strong proposition which has transported Honeywell’s ‘power of connected’ message across the world.