Internal Communications That Spring Into Action

Animation, Illustration HONEYWELL AEROSPACE Strategic action plans don’t always scream excitement. Tasked with turning what could have been a dry presentation into something that engaged an internal audience, we worked with Honeywell to produce a playful spin on a five-year STRAP (Strategic Action Plan). Opting for striking bold text and block colours in both the illustration and animation, Honeywell’s reimagined STRAP is now easy on the eye, while delivering key messages around growth and success. By using three core themes, complex detail was successfully communicated to colleagues in a clear and accessible way.