Motion Graphics, 3D, Video
When Honeywell wanted to promote the launch of its revolutionary new F124 aircraft engine, it needed an approach that was suitably striking.
We proposed a concept featuring motion graphics and 3D artwork to call out the innovative elements that were central to the F124. By utilising 3D, the core parts of the engine and their unique features could be highlighted. To add a sense of realism, video clips of the engine being used by aircraft were also embedded. The end result was a video that showcased this pioneering feat of engineering in remarkable detail.