MAKING A DIFFERENCE THROUGH ADVENTURE
Naming, Brand Identity and Implementation MAD Adventures is a non-profit, charitable organisation with the mission to make a difference in the lives of those with physical challenges. Though hosted adventures, individuals receive the encouragement and opportunity to achieve personal goals while challenging their perception of what is possible, reflecting on the question ‘If I can do this, what else can I do?’ The logo design incorporates the concept of scaling a peak, whilst in an inclusive and supportive circle of trust. The logo mark is adaptable to communicate different adventures, such as camping. The brand elements are rugged and resourceful reflecting the spirit of the charity and those it helps.