Hassle-free home cooking brand Made Myself needed to rustle up some tasty packaging for its sumptuous new range of freshly prepared meals. We were called in to find the right ingredients for its branding and packaging, and to clearly communicate the homemade and healthy proposition.
We served up some literal notes – like utensil graphics – with a selection of cosy colours to up the country-kitchen feel. The labels on each meal reinforce the message, teasing the customer with quirky graphics and a tantalising description of the delights that await them. The result is branding and packaging that looks as good as the food tastes.