More than just another gym
Naming, Brand Identity, and Implementation PEAK FITNESS & LIFESTYLE Peak Fitness & Lifestyle is an independent gym that offers a functional approach to exercise, rehabilitation and lifestyle. By creating a relaxed and non-intimidating environment, Peak Fitness allows each individual to thrive within their own potential. Briefed to create their brand identity we sought inspiration from their location in the Cotswolds Area Of Natural Beauty. By creating the peak design element to reflect the brand initials we were able to achieve a simple, yet memorable and meaningful brand identity.