Naming, Identity, Advertising, Mission Patches, Image Creation
The award winning 'Proud Space Nerds' campaign was conceived to increase awareness of Honeywell Aerospace’s prowess in the space sector. Historically, the brand’s visual identity was measured and moderate. But this was an opportunity to explore something bolder, more innovative and engaging – characteristics that chimed with the campaign’s key messages.
We created the identity and core assets for the Proud Space Nerds campaign – including the name, mission badges and advertising creative. The campaign was a daring step forward for Honeywell Aerospace, and this nod to the forward-looking nature of space technology helped the campaign to lift off!