WATCH THIS SPACE
Umbrella Concept, Branding, Campaigns HONEYWELL AEROSPACE Honeywell is at the forefront of the next revolution in transportation. From Unmanned Aerial Vehicles (UAVs) to Urban Air Mobility (UAMs) the way we move is changing. The Watch this Space campaign encouraged our audience to look up an imagine what modes of transport could be taking to the skies above us in the next few years. We devised a series of assets that encouraged our audience to take a different perspective when thinking about the future of transportation. The thought provoking campaign messages, including ‘Watch this Space’, ‘Could Dodgers’ and the ‘Only way is Up’ encouraged the audience to look up, at skies that will be vastly different by the end of the decade – used by new vehicles that will impact how we interact with the skies above us.